Donnerstag, 28. April 2011

Type in Motion


For this project I had to capture a piece of spoken word between 10-20 seconds length that I find inspiring, which I had to animate afterwards.
I seized the opportunity to learn using AfterEffects and although I really had some struggles first and it took me quite a while to get started, I really enjoyed doing it eventually.

I chose an extract of an interview with Whoopie Goldberg, where she was among other things talking about Hollywood and how she could manage to come out on top.
Her breakthrough was in the late 80s, that's why I wanted to add an "80s feeling" to my animation. Because she's an actress my actual idea was to animate the piece of spoken word in AfterEffects, record it on a video cassette, play it over three vintage screens and film it. Unfortunately it was a little bit difficult to get three old vintage screens (that also still worked!), so I just animated three different parts in AfterEffects, filmed them separately and put them together in the end.
For the typography I chose two different fonts and colours, one for her and one for Hollywood. (Guess which one belongs to whom :)
Enjoy!

Dienstag, 1. März 2011

How to ...

One of the briefs this term was to create a range of instructions, guides and plans on an A4 to clearly communicate a range of events and activities to enable people to survive and thrive when times are hard.
Inspired by the financial crisis last year I thought that it actually would be funny if there was an instruction of how to grow your own money tree ...

This one was my first design.




But I wasn't really happy with the font and the layout, so I tried to rearrange it a little bit and voilà here it is. From now on there's no need to ever worry again about not having enough money ;)


Freitag, 18. Februar 2011

The Toilet Sticker Collective Network

As the post-its on the toilets were quite successful we wanted to get this idea to the next step.

We started to create many kinds of stickers and a blog explaining our project and encouraging people to leave some feedback.

To be accurate in our process, we had to give it a strong identity and come up with a real brand.

Choosing fonts and colors, we started to design a wild range of stickers with the same tone of voice, to communicate in the utmost precise way.

We went to different pubs, cafes, bars all over London, placing stickers within the toilet area, putting some on the walls and leaving some around so people would stick them too. Little by little, stickers would be put on the walls, taken to another pub and sticked in different toilets!


I think that we're already on the right track, but the stickers are still not "perfect". It's quite a challenge to find the right design. It shouldn't look too good so that people would actually stick them and not just take them home. But also not too bad, otherwise there's no motivation to engage.

We chose this "handwritten" font for the stickers, because we wanted to keep the style of the post-its, but we should definitely try out more in order to really motivate people to use them.

I think that we're already on the right track, but the stickers are still not "perfect". It's quite a challenge to find the right design. It shouldn't look too good so that people would actually stick them and not just take them home. But also not too bad, otherwise there's no motivation to engage.

We chose this "handwritten" font for the stickers, because we wanted to keep the style of the post-its, but we should definitely try out more in order to really motivate people to use them.























Analogue Text Messaging

After we sticked post-its on toilet walls we tried to send some by post. Some of them really arrived just two days after. Although it would have been quite interesting to develop this idea about analogue text messages further, we had the feeling that it got too far away from our starting idea.



Time flies

... and I haven't posted anything! So here we go.
Second term started some time ago and I already did some new stuff.
One of the big projects this term is about creating a network that uses the principles of Mail Art.
I'm in the group with Vanille and Francois and so far we had quite fun working together.

The basic idea was to create a network in a given space and time. Through research we came to the conclusion that toilets in a pub/bar/club are also a place where people communicate in a certain way.



We took inspiration of this certain „network“ and thus started to create another, familiar one by sticking post-its on the walls of differtent toilets.

To get people interacting we wrote different questions on the post-its that they should answer. It took some time but after about 2 hours people finally got pretty motivated and started to answer and also wrote some other quick notes.




That's what we got back (from the ladies toilet) :