We started to create many kinds of stickers and a blog explaining our project and encouraging people to leave some feedback.
To be accurate in our process, we had to give it a strong identity and come up with a real brand.
Choosing fonts and colors, we started to design a wild range of stickers with the same tone of voice, to communicate in the utmost precise way.
We went to different pubs, cafes, bars all over London, placing stickers within the toilet area, putting some on the walls and leaving some around so people would stick them too. Little by little, stickers would be put on the walls, taken to another pub and sticked in different toilets!
I think that we're already on the right track, but the stickers are still not "perfect". It's quite a challenge to find the right design. It shouldn't look too good so that people would actually stick them and not just take them home. But also not too bad, otherwise there's no motivation to engage.
We chose this "handwritten" font for the stickers, because we wanted to keep the style of the post-its, but we should definitely try out more in order to really motivate people to use them.
I think that we're already on the right track, but the stickers are still not "perfect". It's quite a challenge to find the right design. It shouldn't look too good so that people would actually stick them and not just take them home. But also not too bad, otherwise there's no motivation to engage.
We chose this "handwritten" font for the stickers, because we wanted to keep the style of the post-its, but we should definitely try out more in order to really motivate people to use them.
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